BBC RADIO: BE PART OF IT

After seeing R’s post about A Year In New York I was reminded of a series of BBC adverts to promote local radio stations.  The ‘Be Part of It’ ads, first shown in 2009, used a montage of shots of famous landmarks specific to each region, encouraging people to ‘love where you live.’ My favourite, though I admit I’m biased, is the Newcastle upon Tyne ad. All the versions of the advert feel very nostalgic, thanks to the gorgeous version of Unchained Melody by The Fleetwoods.

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