Damien Hirst has unveiled his latest artworks entitled “O’Clock: time design, design time” as part of a collaboration with Italian watch giants Panerai.

The two pieces, which are on display inside the Triennale Design Museum in Milan, Italy, use over 1000 of the luxury watches.  Time is indeed money, as they say.

The footballers watch of choice, Panerai, was founded in Florence in the 1860’s.  The oversized Luminor and Radiomir styles are the two iconic designs from this luxury brand.

You can catch Hirst’s (time)pieces at the Triennale until January 12th 2012.

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