JAEGER-LECOULTRE REVERSO TRIBUTE TO MAD MEN

Legendary Swiss watch maker Jaeger-LeCoultre is releasing a special edition of the classic 1931 Reverso watch, inspired by AMC’s Mad Men.  The watch will be released next month in a (very) limited run of 25 pieces and is packaged as a retirement gift to Sterling Cooper Draper Price employees.

Found at Hodinkee

The watch is hand-engraved with the fictional ad firms logo as well as the production run number. The watch is presented in a walnut box and comes with a letter from Roger Sterling and a copy of his autobiography ‘Sterling’s Gold’ signed by Mad Men creator Matthew Weiner.

The Reverso, in my opinion anyway, is the perfect product to pay tribute to Mad Men.  Both are chic, aspirational, timeless and masculine.  I’m sure Don Draper would approve…

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