Here are a few short videos about the designing of some iconic, far-reaching logos. I think the debunking of the creative process in these clips is fascinating, and seeing each designers set of methods proves that there is no right or wrong way in working toward superb end results. Stefan Sagmeister talks about the importance of the hand-made in a world obsessed with technology and machinery. A little bit of youtube viewing for the weekend….
OBAMA ’08 CAMPAIGN:
BATMAN (LOGO EVOLUTION):
And a few wise words from the masters: