The kit which will be worn by Team GB at the London 2012 Olympic Games was revealed today. Designed by Stella McCartney, the Team GB kit features elements of the union jack flag. This design, as modelled by Philips Idowu and Jessica Ennis, has already faced criticism due to the lack of red used. According to a report by Professor Robert Barton and Dr Robert Hill, red is associated with winning. The more red you wear, the more likely you are to win?
All in all, the kit is pretty understated (with the exception of the gymnastics leotard featuring a full bling sleeve) which feels pretty British. But, is there just a touch too much blue?