At the ripe old age of 27, Children in Need mascot Pudsey Bear is finally starting to experiment with his look, thanks to some familiar names from the fashion industry.  Thirty-two of the biggest  fashion designers have given Pudsey a make over in the style of their own fashion house.

Designers involved in the project in aid of Children in Need include Vivienne Westwood, Burberry, Alexander McQueen and Giles Deacon.

The collection, which has been curated by LOVE’s Katie Grand, will be exclusively exhibited in the London and Manchester Selfridges until 14 November before being auctioned to raise funds for the charity.




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